A 301 redirect tells browsers and Google a page has permanently moved. Done right, it passes most ranking power to the new URL. Done wrong, it creates chains, loops, or dead ends.

Common failures: redirect chains (A→B→C→D) that slow every visit and dilute equity, redirect loops that never resolve, and 302 temporary redirects used where a 301 was meant.

After any site migration, redesign, or URL change, test every important redirect. Check the full chain — not just the first hop — and confirm the final page returns a clean 200.

Paste any URL below to see its full redirect path, status codes at each hop, and the final destination.